Detail view of Afterbeach collection terry clothes



Serge Guilloux revisits the terry cloth fabric, material until now mainly used in homewear and adapted it to a new women’s ready to wear line.

His collection, between resortwear and beachwear and specific to the terry cloth fabric is very comfortable, soft and easy to wear « after the bath » at the seaside after the beach, the yachting, the swimming pool and the spa.


These collections between resortwear and beachwear, in terry cloth very confortable and easy to wear at the seaside after the beach, the yachting, the swimming pool or the spa... Between the Earth and the Sea, a new lifestyle for the travel, the holidays and at home.

An elegant and very chic collection in a spirit yachting "French Riviera" style cruise.


Serge Guilloux is a fashion and textiles designer graduated from Paris Arts Décoratifs and Cours Berçot. He began his career in 1977 at Yves Saint Laurent. Two years later he created his own home-wear brand “Caracalla” and opened his first store in Paris where his collections with sleepwear and bath robes « Grand hôtel » will marry with bath accessories in an Art déco ambiance. His home-wear clothes are worn day and night from New-York to Tokyo.

In 1982, he designed two “Serge Guilloux pour Victoire” collections at year.

His style is recognized and a large number of French fashion brands asked him to design collections for the foreign market, among them Guy Laroche and Christian Aujard.

He collaborated as well to the Woolmark and Lycra Dupont de Nemours labels' trend book and continued to present his own collections.

He opened several boutiques in Paris, Rive Gauche and often collaborated with Japanese fashion brands.

In 2016, Serge Guilloux goes back to its begining revisiting terry cloth for this new collection After Beach, together with his concept store Caracalla. A true creativity…